Managed service providers (MSPs) are certainly no strangers to change. In a world where technology and available tools are constantly improving, MSPs are on the receiving end of many of these changes. And by all indications, this is unlikely to change any time soon. The same is true for automation, or more specifically, how IT automation will impact how these talented professionals do their jobs and achieve ongoing success. That said, here are five reasons why IT automation will be a must for MSPs over the coming years.
Realize Your Own Savings – There’s no doubt about it, the Managed Service Provider industry is becoming increasingly saturated and therefore even more competitive. The only way to stay ahead of the game is by keeping your own operational costs as low as possible. IT automation is by far the most effective tool to accomplish this goal. So, not only will you stay on top of the changes as they occur within your industry, making you that much more valuable to your clients, but you will also do so in a way that keeps your business lean.
Exhibit the Value Behind the Service – Being successful as an MSP is all about being able to sell your services, and the best way to do this is by demonstrating the value you provide to your customers. Key decision makers must be able to see exactly why relying on your services is truly worth it. Automation can help demonstrate this value in a number of ways. First, because automation is so cost-effective, you can essentially pass along that savings to your customers, offering them better service at a lower price. Automation can also make transitioning to the cloud much easier and less complicated, something many organizations are expected to be doing over the next few years.
Remain Competitive – Unfortunately, as with most industries, the IT field is slowly but surely becoming more and more commoditized. This means that larger organizations will continue to try and outpace smaller, more value-driven ones based on price alone. In order to stay relevant in this type of environment, you must find a way to offer value while also remaining competitive price-wise. IT automation allows you to do both of these things, improving operational efficiency, cutting costs and providing ammunition to out-compete others in the industry, regardless of size.
Gain Efficiency, Scalability and Profitability – What happens when your bottom-line price simply can’t match or beat that of your competitors? As prices are expected to continue to be driven down by increasing commoditization, you simply must find a way to compete in other ways besides the price tag on your services. This is accomplished by becoming the most efficient and scalable option for your clients and IT automation is the best way to achieve this goal. Also, because automation increases the efficiency of each employee, it in turn drives your own profitability. It’s a win-win.
Leverage the Opportunity of the Cloud – Despite how inherently untrue it may be, organizations of every size, shape and industry are being assured on a regular basis that transitioning to the cloud is both efficient and easy. Of course, experienced managed service providers know that this is far from the truth. In reality, integrating and managing multiple systems in a virtual environment is extremely complex. So, if this is what the customers are going to want, how can you effectively meet their needs without breaking the bank and exhausting all of your own resources? Automation which will take much of the complexity out of the process and allow you to leverage the value of the cloud to become your clients’ most trusted advisor.
Like it or not, there are plenty of changes coming up the pike in terms of how MSPs will be able to do their jobs most efficiently and continue to remain successful in an increasingly competitive field. IT automation will, without a doubt, become the most valuable tool in achieving these goals.