Companies Still Struggling to Find Qualified IT Security Professionals – Are MSSPs the Answer?

Companies Still Struggling to Find Qualified IT Security Professionals – Are MSSPs the Answer?As organizations continue to digitize business processes at an increasingly rapid rate and we delve deeper into the realm of cloud, mobile, Big Data and IoT, executive leaders are finding it challenging to attract, recruit and retain adequate IT security talent to keep their networks safe. The recent Global State of Information Security Survey – a worldwide study conducted by such industry leaders as CIO, CSO and PwC, qualified IT security professionals are quite hard to come by these days. As a result, many companies are working to close this skills gap by relying on managed security service providers (MSSPs) to handle their cybersecurity needs.

In fact, many industry experts believe that the MSSP market will continue to grow beyond its current rate of around 10-15% annual growth rate. It’s not necessarily what one would consider explosive growth, but it’s steady enough that it’s worth noting. This is due in large part to the ever-evolving threat environment against an increasing use of business technologies like the cloud and BYOD. Companies across all industries are discovering that their in-house IT teams do not possess the necessary skillsets to adequately handle the monumental task of cybersecurity. Therefore, the demand for qualified professionals continues to drive price up and availability down. Outsourcing to an MSSP provides another, more affordable option.

The average growth rate of managed security service providers seems to be supported by a recent study conducted by Markets and Markets, which predicted that the cybersecurity services marketplace will extend above $202 billion by as soon as the year 2021. That would be an increase of around $80 billion from the present numbers over the course of just 4 years. During that same time frame, the report also indicates that application security will also continue to grow at a rate faster than aerospace, device, utilities, IT and telecommunications.

Of course, for every expert or group that theorizes about the increase in outsourcing to MSSPs, there are almost as many industry professionals who tend to lean the other way. The concept of outsourcing things like security operations relies on the assumption that organizations will gladly hand off these tasks to security operations centers in order to free up internal resources so they can focus on other key business objectives. The reality, however, is that for many enterprises, the security function is deeply intertwined with other critical business processes. This is particularly the case with firms in industries that deal with sensitive data, such as financials and ecommerce.

For situations such as this, the best option to bridge the skills gap and maintain optimum cybersecurity levels is to invest not only in skilled staff, but also the advanced technologies that will help them do their jobs most effectively (and in many cases with limited resources). For instance, a robust monitoring program that is integrated with an intuitive automation and orchestration platform will help to create a closed-loop, multi-faceted and highly sophisticated internal incident response process that can be managed by almost any IT professional – even those who aren’t necessarily considered security experts.

Likewise, even MSSPs will be able to leverage this type of security platform to better serve their clients, essentially allowing them to maximize efficiency, reduce errors, improve service levels and remain profitable in an increasingly competitive field.

To learn more about the Ayehu automation and orchestration platform and how it can be utilized in your organization or MSSP operation, click here to request a product demo or start your free trial and start automating today.

Reducing Complaints with Robotic Process Automation

Reducing Complaints with Robotic Process AutomationCould robots help you reduce the amount of complaints for your operation? The answer is yes. Well, robotic process automation, that is. By implementing RPA within your organization, you can dramatically reduce the number of human errors that occur from manual processes while also improving the speed with which you are able to deliver service. Fewer errors and faster results mean end users and customers alike will be more satisfied. Let’s take a look at exactly how this all works.

Firstly, robotic technology delivers productivity levels that are multiple times greater than that of human workers. When’s the last time your IT team was able to work round the clock without ever taking a single break? In fact, the only time RPA is inoperable is during system down-time, which is typically planned for and scheduled in advance. Using robots to complete most back-office processing tasks alone can result in an improvement of efficiency levels of upwards of 90%.

In addition to creating a more efficient, productive work environment, robotic process automation also provides a much greater degree of flexibility and scalability. Most businesses experience certain peak times during which the workload and subsequent demand on human workers fluctuates up. Previously when this occurred, organizations were faced with the limited options of asking existing employees to work more or hiring additional workers to compensate for the increased need. Robots have revolutionized how these peaks and valleys are handled, allowing businesses to scale up or down at the veritable click of a button.

Because robotic process automation technology facilitates greater productivity and efficiency and delivers the ability to seamlessly adapt to changing workload demands, it naturally helps to reduce many of the costs associated with the traditional non-automated workplace. Furthermore, by shifting many of the highly repetitive, mundane tasks from humans to robots, morale and employee satisfaction subsequently improves as well. Talented personnel is freed up to focus their skills and attention on other, more worthwhile and fulfilling activities, which benefits employees as well as the company as a whole.

Regardless of which industry or sector your organization happens to operate, without question robotic process automation could deliver a whole host of benefits, not limited to the ones listed above. The better your company operates within, the greater degree of satisfaction you will achieve, both internally as well as with your customers. Happier employees and clients mean fewer incoming complaints, which is music to the ears of almost any executive.

If you haven’t yet begun reaping the benefits of RPA for your company, the time to do so is now. Download a free 30 day trial of eyeShare today to get started and experience for yourself how powerful having an army of robots at your disposal truly can be.

eBook: 10 time consuming tasks you should automate

Five Steps to Getting a Quick, Positive ROI on Your IT Process Automation Project

Five Steps to Getting a Quick, Positive ROI on Your IT Automation ProjectThe most important component of any business decision, particularly in terms of IT, is being able to measure the results as quickly as possible. Ongoing success depends heavily on whether or not the money you’re spending is truly getting you the type of return that warrants continued investment; otherwise you may end up wasting cash and resources. Obviously, the sooner you can identify what is and isn’t working, the better. If you’ve recently launched an IT process automation project, or are about to do so soon, here are five simple ways you can quickly identify results.

Identify Quick Wins or pain points that can show quick value – What was it that ultimately drove you to make the decision to adopt IT process automation for your organization? What pain points were you hoping to address with this technology? Perhaps you identified areas where your team was being bogged down by time-consuming manual tasks, which was killing their productivity. Or maybe you realized that writing scripts was becoming a huge waste of valuable time and resources. Whatever the reasons, when you clearly identify them, you can quickly match the appropriate solution with each one, making it much easier to see the results.

Clearly Define Your Outcomes – Know ahead of time what your desired outcomes are and how you can anticipate achieving them. Then, calculate the potential savings you will realize by automating these steps. This gives you a clear picture of future savings and ROI that you can use as a benchmark to measure against as you work further into the process of shifting to automation.

Choose the Right Tool – Understand that not all ITPA tools are created equal. Be careful and diligent when evaluating your available options and know ahead of time what to look for in a quality IT process automation tool. For instance, some of the criteria you should be using includes determining whether the product is easy to use, modular, offers any type of pre-designed templates, and if so, what kind of customization is available. You should also be particularly aware of the 80/20 rule – that is, avoid tools that require 80% of your time, but that you will only benefit from 20% of the time.

Get the Right Sponsorship and team engaged in the process– Make sure that you’ve got the right team in place to help see this process through to fruition. Not only do you need buy-in from the “decision makers” and those high level team members that will lead the project, but you’ll also need to ensure that everyone involved remains focused and motivated to achieve the end result. This will help you stick to your timeline for implementation, avoiding costly delays that can affect your overall ROI.

Measure Results of this project and Identify Other Areas for Expansion – IT process automation isn’t something that only presents solutions for the here and now – it’s a long term solution that can help streamline your operations, improving ongoing efficiency and productivity, and enhancing your bottom line over the long haul. Don’t just focus on the short term benefits. Measure results on a regular basis. This will help you determine your long term ROI as well as identify other areas for expansion that could further benefit your firm.

For more detailed information on calculating ROI for ITPA, check out the below free resource.


The Case for Self-Service Automation

The Case for Self-Service AutomationSelf-service automation has become quite the buzzword amongst IT professionals, and for good reason. Simply put, this intelligent technology is revolutionizing the way organizations operate and dramatically improving the way employees perform their jobs. There are a great number of benefits to self-service automation, including helping the IT department save time and money while also empowering end-users to resolve their issues instantly, without the need to involve the helpdesk. As such, productivity and efficiency levels rise across the board.

But what, exactly, is self-service automation? Well, in the most basic of terms, this type of automation allows non-IT workers to proactively perform routine, repetitive and ad-hoc processes. These tasks could involve anything from new-user onboarding and generating reports to resetting passwords and performing system restarts. Previously, employees had to rely on IT each time one of these functions needed to be executed, which resulted in unnecessary delays, subsequent dips in productivity and, of course, frustration on the part of both parties.

With self-service automation in place, IT can establish a library of automated tasks, processes and workflows that can be easily implemented by the end-user community without the assistance of the tech team. By shifting these routine but necessary tasks to the end-user, IT personnel is then freed up to focus time, effort and resources on more critical business matters. Likewise, by eliminating the need for helpdesk involvement, employees are able to get their issues resolved faster, which reduces delays and promotes a greater degree of productivity.

Some folks in the IT realm are still on the fence about this technology, fearing it will ultimately make their jobs redundant. In reality, while automation will indeed replace at least a portion of tasks and possibly eliminate some lower-tiered roles altogether, it will also create new opportunities for those in IT to further their skills and education, making them more valuable as an employee in the long run. Thus, self-service automation shouldn’t be viewed as a threat, but rather as a tool to make life easier for everyone.

Self-service is also addressing the skills gap that currently exists in IT. Whether it’s a smaller to mid-sized company that can’t afford to keep a large IT department on staff due to budget restraints or a larger enterprise that simply cannot keep up with the increasing demand that is stretching even the most well-staffed IT department too thin. Taking those smaller, menial tasks off the plate of the tech team provides for a better allocation of resources.

Are you reaping the many benefits of self-service automation for your company? If not, the time to start doing so is now. Click here to launch your free trial of Ayehu’s automation platform today.

eBook: 10 time consuming tasks you should automate

Ayehu Listed as a 2016 Deloitte Technology Fast 50 Company

Ayehu Listed as a 2016 Deloitte Technology Fast 50 CompanyAyehu, a leading provider of enterprise-grade automation and orchestration solutions for IT and Cyber Security Incident Response Automation, today announced that it has been named as one of Israel’s fastest growing companies on the 2016 Deloitte Technology Fast 50 List.

The Deloitte Technology Fast 50 program recognizes the 50 fastest growing technology companies in Israel, known as “start-up nation,” based on percentage of revenue growth over the last four years (2012-2015).  With ongoing momentum in North America, Asia and Europe, Ayehu recorded a growth rate of nearly 200% during the four-year period. As part of its global expansion, the company recently opened a new office in Palo Alto, California, and is looking forward to continued advancements in 2017.

“We are thrilled to be included in this prestigious international ranking as it points to our rapid global growth,” said Gabby Nizri, CEO of Ayehu.  “Automation technology is becoming increasingly essential as it quickly eliminates many specific business pain points and delivers dramatic results in efficiency, service levels and cost reduction. Our platform is helping IT professionals around the globe realize great benefits, and we look forward to an exciting 2017 as we continue to create even more value for our customers through innovation.”

Ayehu’s IT process and cyber security incident response automation solution helps organizations deliver superior performance by automating manual, repetitive tasks and orchestrating workflows between critical IT systems. The automation and orchestration platform is easily deployed, agentless, and comes with seamless integrations to nearly all leading ITSM platforms, network monitoring systems and SIEM tools including Intel-McAfee, Splunk, HP ArcSight, IBM Qradar, ServiceNow, VMware, AWS, JIRA and more. It is available on-premise or as a service through Ayehu’s partners.

“The Deloitte Fast 50 measures sustained revenue growth over four years, being recognized as one of the 50 fastest growing technology companies in Israel is an outstanding achievement,” said Shally Tshuva, Technology, Media & Telecommunications Industry Leader at Deloitte Israel. “Ayehu deserves much respect for its superb growth.”

The list of the Deloitte Israel 2016 Technology Fast 50 can be viewed online at:

About Ayehu

Ayehu helps IT and Security professionals to identify and resolve critical incidents, simplify complex workflows and maintain greater control over IT infrastructure through automation. Ayehu automation and orchestration solutions have been deployed by major enterprises worldwide and currently support thousands of IT processes across the globe. For more information, please visit and the company blog.  Follow Ayehu on Twitter and LinkedIn.

PR Contact:

Christy Kemp

Dahlia Public Relations


How to Get Critical Systems Back Online in Minutes

4 Tips for Executing IT Process Automation

4 Tips for Executing IT Process AutomationLeveraging IT process automation within your organization can dramatically cut costs, improve efficiency and service levels and reduce human error. These results ultimately depend, however, on how successful you are at rolling out the right ITPA platform. If you’re planning on bringing automation into your IT department (or workplace on a larger scale), here are four expert tips to ensure a smooth and seamless transition.

Develop and document specific goals.

As with anything else, executing IT process automation successfully requires that you have real, measurable goals in mind ahead of time. Determine in advance what you’d like to accomplish by adopting automation. Be as specific as possible, as this will allow you to ascertain progress at various integrals throughout the process as well as identify areas where changes and adjustments can and should be made. Having clear goals will also allow you to more accurately assess your return on investment.

Determine which areas to automate first.

Most organizations that have adopted IT process automation on a larger scale did so in smaller increments. Start by identifying which key processes your company would benefit from automating first and work from there. What pain points are plaguing your IT personnel? Which areas are resulting in the biggest waste of time, money and other resources? Begin by automating something simple, like password resets, and then work your way up from there. It’s not a sprint, it’s a marathon.

To effectively identify areas where automation should be leveraged first, perform the following:

  • List out each task and workflow being performed and how frequently
  • Document each step of each process or workflow, including who is responsible and the resources required
  • Identify specific pain points, bottlenecks and other issues that are currently hindering operational efficiency and performance
  • Determine how and where automation could improve some or all of the documented tasks, workflows and processes

Choose your IT process automation platform.

Now that you’ve gained a clearer, more accurate understanding of what you’d like to get out of ITPA and which processes you’d like to automate first, the next step is choosing the right tool or platform. Keep in mind that while selecting a solution that is robust and scalable is important, it’s equally important not to fall for every bell and whistle out there. We recently highlighted some of the hidden costs of supposed “free” automation tools, but you should also beware of products that have way more features than what you actually need, otherwise you will be trading one area of wasted resources for another.

The idea should be to choose a platform that best aligns with your business objectives, including both short-term and long-term goals (i.e. if future growth and expansion is something your organization is striving for, you’ll want your automation platform to be able to evolve and scale up seamlessly). You’ll also want to think about how well the solution you choose will integrate with your existing systems, programs and applications. This will facilitate a more synergistic infrastructure.

Finally, consider how easily and painlessly the solution you’re considering will ultimately be deployed. How much training is involved? Are there existing workflow templates that you can use from the get-go, or will your IT department have to invest a ton of time creating them? Can it be customized to suit your business’ unique pain points? Performing thorough due diligence up front will improve your chances of selecting the ITPA platform that most closely aligns with your organization’s needs and goals.

Jump in and get your feet wet.

With your chosen platform in place, it’s time to officially begin your journey with IT process automation. To prepare, your team should be well aware of the changes that are about to take place and training should have already begun. If you encounter some resistance, don’t be dismayed. Focus on communication and keep reiterating the benefits that ITPA will afford to the IT department (i.e. less time wasted on manual tasks, ability to apply skills to more important projects, etc.) as well as the company as a whole (i.e. self-service automation to reduce routine help desk tickets).

Here’s where the platform you selected will really come into play – or rather, the provider of that platform. You should be able to rely on them for service and support before, during and after implementation. Don’t be afraid to call on them if questions, concerns or issues arise. The more closely you work together, the smoother and more successful your ITPA deployment will go and the sooner you’ll be able to begin taking advantage of the many benefits automation can provide.

Try our IT process automation platform, absolutely free for 30 days. Click here to start your trial today.

IT Process Automation Survival Guide

3 Critical Elements of Modern IT Security Automation

3 Critical Elements of Modern IT Security AutomationIt’s pretty rare these days to find an IT professional who hasn’t at the very least heard of the term security automation, but there are still a significant number of individuals and teams alike that don’t fully understand what this technology is and how it can be leveraged for the benefit of their organization. To clear things up, we thought we’d break it down into the three main elements of modern IT security automation, as follows.

Threat Monitoring

Like it or not, we are currently working in the realm of the advanced persistent threat (APT) and until cyber criminals let up on their relentless attacks, chances are that your company is going to be a victim at some point. The best way to prevent this from occurring is to implement IT security automation into the monitoring process. This essentially allows you to “fight fire with fire,” and use the same tools and advanced technology as the hackers to thwart their attacks.

As each threat comes in, an alert is created which is then detected and assessed by the automated tool. Because this part requires zero input from IT personnel, it can be handled 24 hours a day, 7 days a week, 365 days a year. Once an alert is evaluated, it is then either addressed automatically or it is prioritized to be handled by the appropriate human party. Not only does this dramatically save time and maximize efficiency, but it also reduces the amount of false positives and human errors that can occur when threat management is performed manually.

Incident Response

The previous point touched on this element slightly, but here we will go into it in much greater detail. With the right IT security automation tool, the IT department can be transformed into a much smarter and more effective ticketing system. Identifying alerts is only half the battle. In reality, it’s what happens once a threat is detected that really matters. Today’s technology facilitates the tracking of a security incident from beginning to end. This addresses both the need to quickly and effectively take action against said threat as well as the importance of documenting that incident process.

By implementing IT security automation, management and decision makers can more accurately develop best practices that include automated playbooks, internal processes and policies for responding to and managing a security incident. Entire complex workflows can be transitioned from manual to automated so that every step in the incident response process is carried out in a fast, targeted manner. This documentation is also beneficial for compliance and audit purposes.

Remediation and Recovery

Recent history has taught us that when a breach occurs, every second counts. It’s also schooled us in the reality that sometimes, despite our most valiant efforts, security threats can and will penetrate an organization’s defenses. Modern IT security automation is designed to accommodate this reality by helping IT teams to identify and address successful incidents as quickly and effectively as possible.

In truth, the real damage of a security breach often occurs in the hours, days, weeks or months it takes the IT department to realize it occurred in the first place. With IT security automation, incidents are detected much sooner, which can significantly reduce the impact (financial, reputational, etc.) to your business.

Essentially, today’s IT security automation tools allow you to cover all bases – from round-the-clock monitoring to timely and effective incident response to targeted remediation and resolution to mitigate damages.

Is your organization adequately protected against the inevitable attacks that are almost assuredly to come? Strengthen and enhance your defense today for FREE by downloading your own copy of eyeShare.

How to Get Critical Systems Back Online in Minutes

Attn: IT Decision Makers – Beware of “Free” IT Automation Solutions…

Attn: IT Decision Makers - Beware of Free IT Automation SolutionsGetting something for free is great – especially when you’re working with a limited budget and have to find creative ways to keep your IT department running efficiently without breaking the bank. But while some IT automation products are being offered for free, many of aren’t quite what they’re cracked up to be. In fact, turning to the wrong type of “freebie” could potentially end up costing you more money in the long run. Here’s how.

First of all, most free IT automation products typically focus on providing a single-use solution. In other words, they’re designed to address one or possibly two basic problems and that’s it. When you go this route, you’ll ultimately end up with a dozen different tools running at the same time, and none of them are actually working together. In some cases, they may even be hindering each other. This type of fragmented or siloed approach can actually cause a drop in efficiency while increasing the chance of human error, both of which can be costly to your business.

Secondly, free IT automation products are not usually designed to support a long term, complex business strategy, but rather to address a current need. Any successful IT professional knows that in order to continue to be profitable, there must be a strategy in place that will account for both the present as well as the future. Without an effective long term plan, you’ll only be able to realize short term goals, and you may find your tools falling short over time. IT automation tools that you purchase, on the other hand, are much more robust and can be figured into the big picture and help you set and consistently achieve long term operational goals.

Another way that free IT automation products may end up costing you in the end is that they typically lack real substance. Those that are built to be free often come without several key components that could have a dramatic impact on your business. This means your automation won’t be running on all cylinders and the results will ultimately fall short. Some are even temporary, so you may find yourself with no other choice but to purchase the full product in the end just to avoid having to start over again. If the full version isn’t much better than the free one, you’ve wasted valuable time and money that could have been spent on a better product.

Finally, there’s the age old theory that if something seems too good to be true, it probably is. If you’re going to place your trust in a free product download, you’d better make sure you’re aware of the motive behind the giveaway. These businesses are in it to make money too, and giving everything away isn’t going to do them any good….unless they can somehow rope you in via their free product to have to pay for other things, such as ongoing support or product add-ons. Before you know it, that “free” tool has suddenly cost you more than you would have spent had you simply purchased a quality IT automation product outright.

In short, while availing yourself of free products online may seem like a wise choice upfront, in the long run doing so may end up costing you more. Do you really want to take chances on a half-rate product that could end up doing the exact opposite of what it was designed for by costing more and hindering productivity and efficiency? The wisest choice, at least when it comes to IT automation, is to do your homework and investing in a quality tool that may not be free, but will produce the benefits your business needs over the long haul.

Want the best of both worlds? Try our product FREE for 30 days – no obligation. Click here to download your free trial today!


Using IT Process Automation to Reduce Data Center Risk

Using IT Process Automation to Reduce Data Center RiskToday’s data centers are being placed under increasing pressures to maximize agility while mitigating risk as much as possible – the weight of which can be crushing, especially given the volatility of the present environment. Under the right conditions, the data center can spearhead new services and improved product offerings, thereby maintaining a more profitable operation. The biggest driver behind these successes is, of course, advanced technologies – namely IT process automation – to achieve optimum scalability at the lowest risk possible.

According to a relatively recent report by McKinsey & Company, research has revealed that as business processes become more and more digitized, the IT infrastructure of an organization naturally becomes a greater source of risk. Despite the fact that so much progress has been made in the way of standardization and consolidation, which has led to significant improvements in reliability and efficiency, the majority of data center leaders readily admit that their existing work environments remain frustratingly inflexible, require far too much manual effort and deliver too few capabilities.

IT process automation addresses these issues within the data center, but only if the technology leveraged is up-to-date, robust and scalable. Otherwise, the organization could still be at a significant risk. The reason this is so critical is because most data centers – particularly those in the financial sector – the workflows being automated are not static, but rather they are dynamic processes that continuously change based on the current demands of the market and the pressures of stiff competition. Data centers must be able to quickly adapt as new data sources are identified.

Ideally, the agility of the right IT process automation tool should be leveraged as a risk mitigator by enabling the data center to accommodate change and embrace increasing complexity. To achieve this, a cohesive infrastructure that involves seamless integration of all systems, platforms, programs and applications is required. This type of harmonious framework makes remaining strong and agile in the face of impending change possible.

Is your data center dealing with unnecessary risk? IT process automation could provide the ideal solution. Try it today for free – click here to download your copy of eyeShare.

eBook: 10 time consuming tasks you should automate

Ayehu Receives 2016 Red Herring Top 100 Global Award

Ayehu Receives 2016 Red Herring Top 100 Global Award Ayehu, a leading provider of enterprise-grade automation and orchestration solutions for IT and Cyber Security Incident Response Automation, today announced that it has been selected as a 2016 Red Herring Top 100 Global Winner.

The award was presented to Ayehu’s CEO, Gabby Nizri at the 2016 Red Herring Global Event in Los Angeles, CA.


“We are thrilled to be recognized by Red Herring as a Top 100 Global company,” said Gabby Nizri, CEO of Ayehu.  “Our automation and orchestration platform is a force multiplier for enterprises and managed service providers and we are fully committed to delivering ongoing innovation that helps solve business challenges through automated technology.”

Red Herring’s Top 100 Global Award has become a mark of distinction for identifying promising companies and entrepreneurs across North America, Europe and Asia. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Ayehu embodies the vision, drive and innovation that define a successful entrepreneurial venture. Ayehu should be proud of its accomplishment.”

Ayehu’s IT process and cyber security incident response automation software helps organizations deliver superior performance by automating manual, repetitive tasks and orchestrating workflows between critical IT systems. The automation and orchestration platform is easily deployed, agentless, and comes with seamless integrations to nearly all leading ITSM platforms, network monitoring systems and SIEM tools including Intel-McAfee, Splunk, HP ArcSight, IBM Qradar, ServiceNow, VMware, AWS, JIRA and more. It is available on-premise or as a service through Ayehu’s partners.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

About Red Herring

Red Herring is a global media company that unites the world’s best high-technology innovators, venture investors and business decision-makers in a variety of forums, including print, online and exclusive events worldwide. Red Herring provides an insider’s access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs. Its Red Herring 100 awards for North America, Europe, Asia and Global have recognized more than 5,000 companies in their early stages, including Baidu, Google, eBay and Skype. For more information, please go to:

About Ayehu

Recently named by Gartner as a 2016 Cool Vendor, Ayehu helps IT and Security professionals to identify and resolve critical incidents, simplify complex workflows and maintain greater control over IT infrastructure through automation. Ayehu automation and orchestration solutions have been deployed by major enterprises worldwide and currently support thousands of IT processes across the globe. For more information, please visit and the company blogFollow Ayehu on Twitter and LinkedIn.


PR Contact:

Christy Kemp

Dahlia Public Relations