According to a recent report from Forrester Research, organizations that embrace automation won’t just succeed. They will absolutely dominate their respective industries. Once a relatively futuristic concept, these days just about every business benefits from automation in some way. Ever set or receive an out-of-office reply? That’s automation – albeit in its simplest form.
Many companies, however, have taken automation several steps further by offering self-service options, adopting chatbot technology and using other forms of next generation artificial intelligence (AI). The exciting news is that the true potential of intelligent automation has yet to be realized. And those businesses that jump onboard today will inevitably be at the forefront on innovation tomorrow.
Here are five ways intelligent automation can help develop a savvy, innovative and more agile organization.
Boost productivity, employee morale and retention.
Intelligent automation isn’t designed to eliminate humans from the workplace. Rather, its purpose is to augment their capabilities. When the tedious, repetitive and mundane components of day-to-day work are shifted from human to machine, productivity naturally rises. Meanwhile, employees are freed up to perform more creative and meaningful work. And when people can spend their time on the aspects of their jobs that are interesting and rewarding, satisfaction and retention levels also go up.
Streamline inefficient business processes.
Nothing kills a company’s chance of growth quite like inefficiency. Wasted time equates to wasted money and – more importantly – missed opportunities. Businesses that are overwhelmed by chaotic, disorganized processes and workflows can turn things around with intelligent automation. Instead of spending hours manually keeping track of work that needs to be done (and backtracking to fix things that inevitably go wrong), employees can apply their critical thinking skills to more important key initiatives, such as utilizing data to develop more advanced business strategies.
Organizations with business leaders that know precisely where they stand in terms of project status updates and budgets are in a much better position to succeed than those with management that’s constantly feeling around in the dark. That’s another area where intelligent automation can help. When reporting is made easy and incredibly accurate, upper management can enjoy much greater visibility into what’s going on at any given moment. Furthermore, with machine learning capabilities, leaders can get high-level, data-driven decision support to help them guide the organization in the right direction.
Enhance customer experience.
When employees no longer have to spend their time performing manual tasks and workflows, they can devote more of their effort to the needs of customers. And in today’s digital age, service has become the true differentiator. Thanks to intelligent automation, companies can shift their resources from fielding requests to developing creative solutions to address unresolved issues. This enables companies to deliver even better service to their customers, solidifying their position as trusted industry leaders.
Drive faster, more sustainable growth.
When it comes to scaling an enterprise, intelligent automation can be the solution – not only to achieving the set objectives, but doing so faster. As soon as a company determines new ways of working that deliver better results, they can then automate those things. This causes a sort of snowball effect, driving exponential growth that is sustainable for the long-term. While other businesses are simply getting by, those that are leveraging automation will be leaps and bounds ahead.