Building a profitable managed service provider business requires striking a delicate balance between adding value for your clientele and also adding value for your organization. If the scales tip too far in either direction, your business could easily topple. Part of keeping things in balance involves selecting the right partners who will support and help you achieve your MSP business goals. Here are a few tips to ensure a good fit.
Identify and understand your customers’ needs.
You can’t expect to meet (and hopefully exceed) the needs of your clients if you don’t have a clear and accurate understanding of what those needs are. Do they employ any IT staff in-house or do they rely entirely on your company? Do they have an eCommerce side to their business? Do they work with particularly large files? Different clients will have different needs and require MSP support for different reasons. Understanding these various needs will help you choose a partner that will help you address those needs.
Set your own business goals.
Once you have a clear understanding of what your clients expect from you, the next important step is identifying your organizational goals. Again, the objective is to strike a balance between delivering the best possible service at the lowest cost to save your customers money while also finding a way to do more with less so you can remain profitable. This is why choosing the right vendor is so important. For instance, a partner offering intelligent automation can allow you to work on limited staff to keep operating costs at a minimum while still delivering a high degree of service to your MSP clients.
Schedule a meet and greet.
There are plenty of MSP partners on the market today. Your task will be to shortlist the ones with offerings that most closely align with your clients’ needs and your business goals. Once you’ve got a few narrowed down, it’s a good idea to schedule a meeting with each of them. A great way to meet potential vendors and get a feel for who they are and what they offer is to attend industry events where they are presenting or performing demos. (For instance, Ayehu sponsors, attends and presents at a wide variety of events, offering demos of our intelligent automation powered by AI.) This will give you an opportunity to meet the team, see the product in action and ask any questions you may have.
Make sure it integrates.
One key factor to consider when weighing your options is whether a partner’s product will integrate well with your existing systems, programs and applications. There’s really no point in adopting a technology if it will remain isolated from the rest of your infrastructure. Look for a product, like Ayehu, that integrates easily, seamlessly and quickly with everything from Solarwinds to VMware to Twilio and any other platform you currently rely on. The goal should be to plug and play with as little disruption as possible.
Understand the service requirements for implementation.
The last question you should ask is whether your technicians will need special skills to deliver the solution and, if so, what those skills are. For instance, will your team need to worry about coding or scripting? (Ideally, an MSP solution that requires no coding and offers out-of-the-box templates and functionality should be at the top of your list.) If there is a learning curve, will training be provided? You’ll also want to determine the level of human intervention required. Remember, less is always more in this instance.
Ready to move to the next step? Ayehu’s intelligent automation solution, powered by AI, is designed to help bring your MSP business to the next level. You can be up and running in just minutes, saving time, delivering a higher level of service and freeing up your staff to focus on more critical tasks. But don’t take our word for it. Take Ayehu for a test drive today and experience it for yourself by clicking here!