Today’s business leaders are focused on digital transformation. What they often fail to consider is how much transformations like these alter the very essence of their organization. In some instances, a company might modify its entire business offering after going through a successful transformation. This may require a complete realignment of how you approach the market, how you use technology, how you engage your customers and how your employees see their roles as well as the business as a whole.
At the end of the day, change is about speed. It’s about competitiveness. It’s about innovation. To be successful in today’s digital environment, organizations must be agile and ever-evolving. The problem is, change isn’t always easy – especially when it comes to people. Getting your employees on board requires strong, deliberate leadership. This is where change management comes into play. To follow are five truths that change leaders must embrace in order to be successful.
Start with a vision.
You cannot drive change unless and until you have a clear and accurate picture of what you’re trying to achieve. When you develop a vision of the end-state, it becomes easier to understand the ‘why’ of what you’re doing, and when you can get others to appreciate this ‘why,’ you’ll get buy-in. Just be careful not to be too rigid with your vision. Make sure you leave room for adjustments along the way.
Involve the stakeholders.
Remember, change management is really about people, and these people will either resist or embrace the proposed changes. To mitigate detractors and maximize drivers, identify who will be most affected by the changes you are proposing and then get them involved in the process as early as possible. If you can make them feel a sense of control over what’s happening, they’re more likely to become advocates for your cause.
The nature of digital transformation is that it is fluid. You will inevitably reach points at which you must pivot in order to progress. There may also be a number of tradeoffs or roadblocks you haven’t yet considered. Listening to those most closely affected can provide insight as to what courses may need to be corrected. Additionally, giving people a voice can help get them on board. Invite people to share their questions, concerns and feedback.
Communicate, communicate, communicate.
Having a clear vision of your digital transformation won’t do much good unless you share that vision with everyone else. Being honest, forthcoming and transparent right from the start can do wonders for overcoming employees’ fear of change. Use as many tools as are available to you, from email and newsletters to intranet sites, videoconferencing, town halls and more. Do everything you can to instill that vision in your employees.
Learn as you go.
The fifth rule for change leaders is to recognize that as you push forward toward your goal, new and unexpected challenges can and will arise. Your success in achieving digital transformation will depend largely on your ability to adjust to those challenges. Be prepared to regularly reevaluate to make sure you’re still on the right track and course-correct as needed. Being agile is what will ultimately get you to your end game.
Of course, having the right tools in your corner can also help make managing change easier. Ayehu supports digital transformation through seamless integrations, rapid adoption and even faster time-to-value. Click here to take Ayehu for a test drive for 30 days.