The 4 Secrets to Effective Digital Transformation

Often times, when it comes to solving a business problem or achieving a certain organizational goal, it makes more sense to begin with the end in mind. That is to say, you need to know what you’re trying to accomplish and what the journey to that objective is all about before you begin investing time, money and resources into new strategies and technologies. This is a particularly effective way to approach digital transformation.

Despite the overwhelming trend pushing businesses toward digital change, many have tried and ultimately failed, simply because they didn’t start the process with a clear understanding of what digital transformation truly is. When decision makers start with a tech-first mentality, they end up missing the point of what this transformation is actually about. To help you avoid going down the wrong path in your own digital journey, consider the following best practices.

Don’t lose the human element.

So many business leaders focus so much on putting all the latest and greatest tools, technologies and applications in place that they forget about the most important element – humans. Simply put, a digital strategy cannot be successful without a people strategy to support and carry it out. Look closely at the organizations that have made great strides in achieving digital transformation – like Pitney Bose and GE – and you’ll find that what they have in common is a staff of people who are curious, passionate and motivated to affect positive change.

Be customer-centric.

Being people-minded doesn’t only apply to employees, either. It’s equally important that you take into consideration the evolving behaviors and preferences of your customers if your goal is to drive digital transformation. The companies that have gotten it right have done so with an outside-in mentality, focusing first on the customer journey to identify things that are broken or missing, and then taking the necessary steps to fix those things from a digital standpoint. After all, if you’re not keeping your customers satisfied, what’s the point?

Make collaboration a priority.

While digital transformation may start with IT, it’s not a singular effort. To the contrary, for transformation to truly occur, it has to permeate the entire organization. Still, you will most likely begin smaller to start the process going. Undoubtedly, mistakes will be made, and from those mistakes, best practices will be discovered and defined. For optimal results, these trail blazing teams should play a pivotal role in helping to roll out change to the rest of the company through documenting, sharing and ongoing collaboration.  

Be unapologetic.

Let’s be honest. Change is hard. It’s scary. It can be uncomfortable. And as a result, it will almost always be met with some degree of resistance. If you want to forge ahead with digital transformation, you have to accept this fact, and then ignore the naysayers. Focus instead on the small group of innovators and early adopters. They will become the champions, influencers and drivers of change that you need to break through, overcome objections and achieve your end goals. Above all, be unapologetic. When you are doing what’s right for your employees, your customers and ultimately your business, everything will eventually fall into place.

Once you’ve got all these things in place – the people, the approach, the perspective and the attitude – you’ll be ready to take the next step toward successful digital transformation. And we’ll be ready to help you with that by placing the power of AI and machine learning in the palm of your hand. Check it out with an interactive demo or experience it firsthand with a free, 30-day trial of Ayehu.

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